Longevity Background
cow

Make Longevity Her Legacy

Select Sires is your source for modern genetics to improve cow health and fertility, assist in mastitis resistance and generate the best return on your investment.

Longevity Matters

 

Dairy farmers are using genetic audits to right-size their heifer inventories and diversify revenue. Fewer replacement heifers demands lower herd turnover rates. With this shift, herds will have more older cows. Boosting their resistance to disease will become increasingly important. Genetic focus on healthy, longer-living cows to maximize productive life will yield a greater return on investment. 

 

 

cow

Tools for Longevity

PiggyBank

 

The importance of longevity is clear, but without actionable ways to make these goals a reality, the future remains uncertain. Select Sires is equipped with a strong lineup of sires and genetic tools to create the next generation of healthy, trouble-free, fertile and efficient cattle for your operation. These genetic selection tools are specifically tailored to Make Longevity Her Legacy.

 

Longevity Background

Herd Health Profit Dollars

 

As you invest in fewer replacement heifers, additional focus must be on creating cows that stay healthy, with reduced challenges of mastitis and lower Somatic Cell Scores. The Herd Health Profit Dollars (HHP$) index is designed to produce cows that are highly productive and built to last.

 

HHP$ is a health-focused index to rank heifers in herds that genomic test but don’t test with Zoetis or have CLARIFIDE® Plus results. HHP$ is a tool that can be used for A.I. sire selection and provides a health-focused index that can be used across the industry to rank bulls on the future profitability of their daughters.

 

Search and sort for sires using HHP$ with the Select Sires Advanced Dairy Sire Search



Longevity Background

 

A genetic solution to mastitis resistance, this designation identifies sires which excel in multiple indicators of mastitis resistance and are more likely to deliver genetic improvement.

 

Mastitis ResistantPRO uses a combination of CDCB Mastitis Resistance, CDCB Somatic Cell Score (SCS) and Zoetis Mastitis Resistance. As dairy owners invest in fewer replacement heifers, additional focus must be on creating cows that stay healthy, with reduced challenges of mastitis and lower Somatic Cell Scores.

 

Avoid costly mastitis cases and save money, reduce waste milk and keep valuable replacements in the herd, lower antimicrobrial use, and more as the result of selecting with the Mastitis ResistantPRO designation.

 

Learn more about the Mastitis ResistantPRO designation and qualified sires here

 

 

 

Make Longevity Your Legacy

 

Every decision impacts the future of the herd and the future of the dairy industry. To be profitable and sustainable, you will need to leverage genetics. The long-term and industry-wide benefits of healthier cattle are immeasurable. This genetic approach is future-focused with great potential for less inputs, lower carbon footprint, minimal therapeutics and greater consumer approval. Emphasis on health traits secures profit margins regardless of the milk market, making your business more sustainable for the next generation.

Actively learn how to Make Longevity Your Legacy in the Discover center of our website, and through the posts below.

  • Q&A | Episode 6: Make Longevity Your Legacy

    July 9, 2021
    Our final Longevity Q&A episode recaps the importance of longer-living cows, and how they can make an impact on the future of your dairy. Learn more from our guests, Kevin Jorgensen, senior sire analyst, and Mitch Breunig from Mystic Valley Dairy. 
  • Q&A | Episode 5: Mastitis ResistantPRO

    July 2, 2021

    Join Select Sires' Bo Harstine, Ph.D., as he hosts this informational series answering questions from farmer-owners with the help of industry experts. This episode discusses the issue of mastitis and the new tool to help in the fight, Mastitis ResistantPRO.

    Chuck Sattler, vice president of genetics for Select Sires Inc., and Dr. Shaw Perrin, veterinarian with Large Animal Services at The Ohio State University, contribute in this discussion.